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Not All CP Crap

Telecom operators to agree if the content provider (CP) rogue who stole customer credit should be given heavy penalties. But they asked, do all the CP considered evil in general because not all bad.
"Not fair, too, if all CP arguably ugly. Just segelintiran only. We can not arbitrarily punish them all, quite a naughty and we have our legal block," said Joy Wahyudi, Director of Marketing XL, on the sidelines of a hearing in Commission I, Senayan, Jakarta, Monday (10/10/2011).
XL's own claim to be selective in working with the CP. "We just partnered with 80 CP only, not for Telkomsel. And that proved bad at our place we have blocked all," said Joy.
While Sarwoto Atmosutarno Telkomsel president director, said he deliberately took a lot of CP to join the growing opportunities for creativity.
"Our target coupling CP 1000 in Indonesia. Now we only have 460 partners CP, where 140 of which came from the campus and students who are creative," he said.
Cooperation between Telkomsel and CP for the results (revenue sharing). Both CP and Telkomsel can get a bigger share depends on how attractive the content offered. "It could be 60:40 for us, and vice versa," said Sarwoto.
According to him, when viewed as a business, total business revenue between Telkomsel and CP only about Rp 200 billion or 7% of total revenue.
Telkomsel himself admits, of the 700 service is woven together with CP there is a small problem.
"In Telkomsel reports there were 20 thousand complaints per month. We've done the mechanism of restitution (the return pulse). If the content failure, do get restitution. The total is already direstitusi not more than Rp 300 million per month," he explained.
Compared Telkomsel and XL, the number of complaints was slightly higher in Indosat. According to President Director of Indosat Harry Sasongko, every week in the first quarter of this year there could be 25 thousand complaints.
"The number of complaints we have received the highest yes related content service providers. In the first quarter there were 25 thousand per week. If it had crossed the line, we must review our cooperation contract with the CP and giving punishment," he said.
To prevent mistakes happening again, Indosat said Harry, promptly take serious action. Do not just give the penalty, but the CP with the highest number of complaints were also given a penalty. In addition, all CP partners Indosat also required to move the server to Indosat and reconciling data from once every two months to two weeks.
"Of the 6 million customer data that exist in the CP, we have migrated 60% of customers in all the CP to our servers. Now there are only 40%. We were also facilitate the keyword for a keyword STOP to stop," he said.
The result, customer complaints dropped to 15 thousand per week. 50-10 thousand down very drastically. For the cost of any complaints through the call center all must now be borne by the CP, "added Harry.


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